Comments on Generation Y Post
Jan 9, 2008 
The CU Loop Blog | Comments
Mike Templeton on January 9, 2008 said:
...I think part of the problem with upper management's understanding of the Gen Y culture is that they don't realize how large and influential we are today. Most of these managers have been in this business for years and still see Gen Y as a group of young kids in high school, whereas in reality Gen Y is the new workforce and the new population making decisions.
The CU movement was big with older generations, but no one has done anything yet to pass on that legacy and those ideals. Its up to today's CUs to adapt their way of doing business to match the way the world works. Large corporations are having an easy time adapting, but that's because these Gen Yers are working for those big corporations. I can't imagine that working for a credit union is topping the average Y's want-to-work-for list.
The best part is that it's not too late to change those perceptions. Common Wealth CU's Young and Free campaign is changing young peoples' perceptions every day in Canada. Now it's time for our (U.S.) credit unions to do the same. Get your CU involved and differentiate yourself.
