Friday
Jan252008
Five Doses of Credit Union New Media Awesomeness
Jan 25, 2008 
Open Source CU Blog | By Brent Dixon
Young & Free Alberta
If you haven’t taken time to look at the best credit union social media campaign in existence (only rivaled by ChangeEverything), please go check out Common Wealth CU’s Young & Free campaign (orchestrated by the crazy Canucks at Currency Marketing).
After running a contest to find the most charismatic and expressive person under 25 in Alberta, Canada to take a year-long gig as the CUs spokesprson, they hit a goldmine with winner Larissa (see yesterday’s post).
She blogs, she makes videos, she digs up free stuff, and she positions CommonWealth as a youth-centric credit union. And the entire campaign ties to their Young & Free Checking Account.
It’s brilliant.
