Tasty Top Stories, Right Off the Grill
Dec 29, 2007 
Open Source CU Blog | By Doug Williams
...My seven top credit union stories of 2007…bon appetit!
No. 7: The iPhone
No. 6: Gigi Hyland’s calling for a more consumer-centric approach to products.
No. 5: Hackers steal 45.7 million credit card numbers from TXJ Companies
No. 4: CURIA momentum
No. 3: Wings/Continental credit union flap
No. 2: Zopa
No. 1: The housing bust
...There you have it, my year-end list complete with a side of resolutions, served hot and fresh. Enjoy!
Comments
Ginny Brady on December 30th, 2007 said:
...One underlying theme of your list is the speed with which technology is changing. This fact reminds me of what I think is another big story for CU's in 2007. It's been the emphasis on marketing to Gen Y. Even a traditional organization like CUNA is highlighting the importance of engaging this segment of the population in a dialog about credit union membership. The YES Summit and the YES CU Community are both positive initiatives. The campaign that I think has been most innovative, though, is the Young and Free campaign developed by Currency Marketing for Commonwealth Credit Union in Alberta. It utilizes You Tube, blogs, Facebook and other technology which is ubiquitous among young adults. I'll be interested to see if this multilayered use of technology will take off in credit union marketing and services in 2008.
Matt Fagala on December 31st, 2007 said:
Great post and Ginny does make a good point about Young and Free Alberta campaign. That was one of my favorite CU stories to follow this year.
Doug Williams on December 31st, 2007 said:
Young and Free is a great campaign; I’d venture that it’s a benchmark example of effective use of social media that has long-term implications and immediate impact. I’m eager to hear the ROI over an extended period of time!
