Young & Free Does it Again
May 30, 2008 
CU Newswire | By Donna-Lane Nelson
NEWPORT BEACH, Calif. – It used to be another day, another dollar. Now it is almost another day another award for Young & Free Alberta (www.youngfreealberta.com), the Common Wealth CU pioneering youth program. This time it took top honours in four categories at the MAC Awards at the annual MAC Conference held in Newport Beach CA. In addition, Young & Free Alberta took home the Best of Show, the prestigious MACQUEE Award, competing as one the top five campaigns among the over 400 entered.
"To be included as one of the five international campaigns nominated for the MACQUEE Best of Show is an amazing accomplishment. To actually win it, is absolutely amazing," notes Tim McAlpine, Chief Strategist at Currency Marketing, the agency responsible for developing the Young & Free Alberta program.
Young & Free Alberta was recognized with a Gold Award for market segment program over $500 million category, Gold Award for editorial public relations program over $500 million category, Gold Award for websites over $500 million category and the Best of Show MACQUEE Award for coordinated campaigns.
Using a microsite, social media and traditional marketing, the Young & Free Alberta program searched for a Generation Y spokesperson in conjunction with the launch of a new Young & Free Chequing Account. Dubbed the "voice of Albertas under 25 crowd," the Young & Free Spokesperson creates YouTube videos, posts daily blog entries and attends youth events to connect Common Wealth Credit Union with young people.
The MAC Awards are awarded at the Marketing Association of Credit Union Annual Conference, recognizing top CU marketers in North America.
