Young & Free Spokesperson ID’d
Dec 17, 2007 
Credit Union Journal and American Banker
LLOYDMINSTER, AB, Canada—Common Wealth Credit Union (CWCU), Alberta’s fourth largest credit union with 14 branches and more than 52,000 members, announced that Larissa Walkiw, 19, from St. Albert, Alberta, officially became CWCU’s first Young & Free spokesperson.
Walkiw, a visual artist, secured 49% of the votes with her creative video blogs and e-journals posted on the Young & Free website www.youngfreealberta.com. In one month, Walkiw’s videos were viewed 3,632 times on YouTube, and her Facebook group is up to 300 members. As the Young & Free spokesperson, Walkiw will travel around the province, speaking at events, producing and posting audio and video podcasts and writing regular blog entries on everything from finance to pop culture.
Through its Young & Free initiative, CWCU is recognizing the campaign as a case study on how to successfully utilize social media to connect with Generation Y. Watch the latest video capturing Walkiw’s reaction as learns she has become Common Wealth CU’s Young & Free spokesperson at: www.youngfreealberta.com.
